Red Bull Hakawati

Idea: Based on the brand’s signature that it vitalizes body and mind, we came up with a Ramadan-centric competition that engages both the body and the mind, i.e. in story writing and story telling. Participants took a traditional tale, spun it their way for a live audience and panel of judges. The event was held once again in 2016 and in 2017 during Ramadan, and soon became a global Red Bull event: Red Bull Twisted Tales.

Tasks: Conceptualization, Arabic and English Copywriting (Slogan, Social Media Content, Billboards)

Agency: Wunderman Thompson, Beirut (2015, 2016, 2017)